Every listing lead, one pipeline, automated follow-up

The problem

Leads were arriving from three different sources — Zillow, Realtor.com, and Facebook — each landing in a different inbox or notification, with no single view of who'd been contacted, when, or what happened next. Follow-up depended on someone remembering to check three places.

What we built

• Unified lead capture — Zillow, Realtor.com, and Facebook leads all route into one GoHighLevel pipeline automatically, tagged by source.
• Automated first-response sequence — a new lead gets an immediate automated message, then a human follow-up task assigned to the right agent.
• Stage-based nurture — leads move through inquiry, showing, offer, and closing stages, each with its own follow-up cadence.
• Source-level reporting — the team can see which lead source actually converts, not just which generates the most volume.

Honest scope note

This case study is currently a real, in-progress engagement documented for its process and system design. Verified conversion and volume metrics are being tracked and will be added here once confirmed — we don't publish placeholder numbers dressed as results. If you're evaluating this for your own business, ask us directly for current, real client outcomes on your strategy call.